01.    FORO / 2025

FORO is a concept brand designed to celebrate local culture & small businesses through curated, location-specific merchandise. The identity system reflects authenticity, accessibility & global storytelling.                                    
Designed to reflect FORO’s mission of elevating small businesses, these guidelines ensure clarity, consistency, & trust. The visual system creates a recognisable identity that stands out in digital spaces while supporting intuitive user experiences & meaningful connections across every touchpoint of communication.

Built around the idea of discovery through place, FORO bridges design, technology, & community – making it easy to support verified small businesses and creatives.



02.    North Tyneside Music Education Hub ‘Rock School’ Showcase / 2024

Curated for North Tyneside Music Education Hubs Rock School initiative, this campaign aimed to inspire young people to explore their musical talent & artistic potential.
The concept, titled “If [Name] can do it, why can’t I?”, used recognisable local music icons across three consecutive posters, supported by motion graphics & infographic materials. The visuals were designed to be bold, aspriational, & community-driven – celebrating musical growth & creativity.

The campaign was showcased at the Rock School end-of-term performance at The Exchange, North Shields, where it engaged attendees & celebrated local youth talent.



03.    ScreenUK Re-brand Concept / 2024

This rebrand concept for ScreenUK repositions the platform with a refreshed identity that is bold, contemporary, & built for versatility across film, TV, gaming, & immersive content sectors.
The new direction focuses on high-definition imagery framed by simplistic shapes, allowing the content to take centre stage. A palette of high-contrast colours—inspired by the Union Jack—adds vibrancy and recognisability, while static textures bring warmth and tactility.

The identity is built to adapt across platforms and partnerships, including applications for the Sundance Film Festival. Promotional assets such as business cards and flyers carry the same confident aesthetic, ensuring a unified brand experience from digital to print.



CONTACT
holly.hammellpurvis@gmail.com

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Newcastle upon Tyne
UNITED KINGDOM
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