SELFMADE / 2024
Selfmade is a custom-fashion house designed for people living with body-dysmorphic disorder & other body-related anxieties. Instead of forcing shoppers into rigid size labels, the Selfmade app lets users tailor garments to their exact measurements, choose their favourite fabrics, prints, & textures, & preview every detail in real time — free from the pressure of “S, M, L, XL.”
By turning the act of dressing into a creative, self-directed process, Selfmade helps cultivate a healthier relationship with body image & fosters the confidence needed for everyday goals.
The brand’s visual language is intentionally soothing: soft blues, gentle gradients, & open sans-serif typefaces echo calm breathing patterns, while a deliberate lack of clutter keeps the interface trigger-free. Minimal photography & subtle motion cues place focus on the clothing itself & the user’s personal choices. From virtual atelier to doorstep delivery, Selfmade turns getting dressed into an act of self-care — empowering every wearer to look in the mirror & feel ready, comfortable, & wholly themselves.