VO!DA / 2025

VO!DA is a branding project born at the intersection of fashion, underground culture, & digital rebellion. Built on contradiction, it embodies the tension between minimalism & chaos, nostalgia & futurism.

Representing the creative void Gen Z navigates between hyper-digital burnout & raw physical expression, the visual identity fuses clean cuts with distressed textures, brutalist forms with analogue nostalgia, & digital noise with sharp clarity.
The project spans across brand guidelines, logo design, visual assets, product mockups, promotional materials, social media templates, & motion graphics – a manifesto of wearable rebellion that is deconstructed, ironic, & boundary-pushing.








CONTACT
holly.hammellpurvis@gmail.com

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Newcastle upon Tyne
UNITED KINGDOM
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